The C2B Creator-to-Business Models Redefining R&D and Marketing
In the business history books of the future, 2026 will be remembered as the year the “Industrial Marketing Complex” finally collapsed. For nearly a century, the power dynamic of global commerce was a top-down, unidirectional flow: C2B Creator-to-Business. Large corporations held the keys to research, manufacturing, and distribution, using massive advertising budgets to “tell” the…
