Sooner or later, at some point in life, everyone needs help. Especially if the task is challenging and you are not an expert. For example, an entrepreneur needs an accountant, an author needs a ghostwriter, and a Chief Marketing Officer (CMO) needs a logo and brochure designer.
It is not like they cannot function without one, but it’s more about increased efficiency, productivity, and stability.
Therefore, a design agency is your perfect one-stop solution if you are looking for ways to meet target sales, enhance the brand image, and lead marketing communications. It helps you not only create optimal marketing materials but also reach and engage with the target audience.
8 Things That No One Will Tell You About Working with Logo and Brochure Design Agencies
- You Should Know Your Requirements
It is very important for working productively with the designer that you clearly define your brand’s values, tone, and target audience. This helps guide the agency regarding your expectations of them. Apart from this, the majority of the time, it is impossible to explain in words, but a simple image is enough to convey the vision. So, it is better that you show them what image you have in mind.
- The Considerations Before Hiring
There are a lot of things that not everybody knows, but they must be considered before hiring a brochure, logo, or magazine cover design helper. Initially, you need to review their portfolio. If you are not examining the agency’s previous work, then there is a chance that your desired results will not be achieved.
In addition, it is also important that you seek feedback from their clients. It enables you to gauge the agency’s reliability and communication skills. Lastly, choose an agency that is responsive, transparent, and willing to collaborate effectively.
- Things Not to Tell Your Graphic Designer
Tip number three for working with logo design companies is that you cannot treat them badly by asking inappropriate questions. For instance, never ask them whether they can do five versions of the same project, only for you to finalize one. This is a clear waste of their time.
Moreover, you shouldn’t tell them to Photoshop the logo design for you specifically because there are times when your request is technically impossible.
- Tips for When the Work is in Progress
Now that you have finalized a designer and the requirements have also been discussed, it is time for some action. Start by providing the agency with a comprehensive brief about your logo and brochure-making goals, brand identity, and style preferences.
Then, work with them to develop initial concepts and send them any constructive feedback that you can think of. This is the only way you can ensure the perfection of your designs.
- Set Clear Expectations & Communicate
Oftentimes, multiple discussions are happening between the client and designer, but none of them is effective. The main reason is that the crucial elements are not being talked about. Thus, here are three things that you need to tell them.
ü The realistic timelines for the project.
ü A clear snapshot of your budget, including any associated potential extra costs.
ü The creative details like visual style, colour, and subject matter.
ü The vision includes information about the target market.
- Find Common Grounds Before Proceeding
Another often neglected but important tip is to find common ground with your designer before you start working on the logo and brochure project. It is important because it helps eliminate the risk of problems that otherwise might create production halts.
Hence, even when it is awkward to discuss, bring up this debate and decide the terms and conditions of the agreement in mutual understanding. This includes everything from the deadline to the charges.
- Your Feedback Shouldn’t Look Like Complaints
The biggest mistake a person can ever make while working with a logo designer is blaming them for the elements of the final product. Get this straight once and for all – a brochure design agency is not at fault. They have been simply following your lead. So, perhaps you need to get some communication lessons.
Next, you might have the right to complain to them, but how about nicely mentioning to them the elements that you don’t like? We are sure that if you phrase your feedback nicely, they will follow.
- Incomplete Explanations Always Hurt
As said above, if you do not communicate with them clearly enough, they can never understand the image that you have in mind. Therefore, make sure you find the correct reference images and use the simplest words to convey the guidelines.
As a result of strong two-way communication, the project parameters will be clear to both parties involved.
The Frequently Asked Questions
- In how many steps can you design a logo?
1) First, you define the brand.
2) Then you find inspiration.
3) After that, you determine the logo style.
4) Then choose a type and colour scheme.
5) Proceed by picking a font.
6) Bring everything together.
7) Ask for feedback and finalize.
- What are the three easiest to go with logo formats?
The three names are JPG, PNG and SVG. They are all easy to use, versatile and highly recommended for logo file formats. So, if you use them, you get a good balance of quality and scalability across different platforms.
- What are the major sections of a brochure?
The most important parts of this marketing material are:
- Informative headlines.
- Subheadings that are scannable.
- Relevant content on the brochure.
- Business contact details.
- A strong call to action.
- A reason to keep the brochure.
- What makes a brochure stand out?
One word – visuals. It doesn’t matter if it is a chart, graph, clipart, or photo; the only necessity is that it be presented wisely and in good quality. This little effort is enough to transform the look of your brochure.
The Summary of Working with Design Agencies
A designer aims to analyze brands, products, and services to make them more attractive than competitors through marketing materials. This is the story of every designer in a design agency, be they logo creators or brochure stylists. Therefore, you must collaborate nicely with them for perfect results.
The very first thing to do is to convey the realistic expectations. Remember that this communication has to be as effective and detailed as possible because, without it, the final product cannot be flawless. Moreover, you need to provide constructive criticism so that the designers can revise the content and provide ready-to-use marketing materials.
